Tour de France: Should we still care about scandal-ridden cycling showcase?
PARIS — Ahead of its 100th running starting Saturday, the Tour de France remains a fantastic idea. Asking riders to pedal around Western Europe’s largest country and up and down some of its tallest...
View ArticleBelkin Announces Sports Sponsorship Agreement: Blanco to Become Belkin Pro...
(Source: Belkin International Inc) Two-year Belkin title sponsorship deal begins for the 2013 Tour de France Hilversum, The Netherlands, 24th June 2013 - Belkin, creator of people-inspired technology...
View ArticleBelkin Announces Sports Sponsorship Agreement: Blanco to Become Belkin Pro...
Two-year Belkin title sponsorship deal begins for the 2013 Tour de France HILVERSUM, Netherlands--(BUSINESS WIRE)--Belkin, creator of people-inspired technology products, today announced that it has...
View ArticleBlanco Pro Cycling team to be sponsored by Belkin
US consumer technology firm Belkin has become the title sponsor of the Blanco Pro men's cycling team, which was formerly sponsored by Rabobank. The 30 month deal deal will see them renamed as the...
View Article>New US cycling sponsor vows 'zero tolerance'
PARIS (AP) — Cycling got a pre-Tour de France boost with a new American team sponsor that vowed "zero tolerance" for doping. Los Angeles-based consumer technology firm Belkin stepped into the void left...
View ArticleNew US cycling sponsor vows 'zero tolerance'
PARIS — Cycling got a pre-Tour de France boost with a new American team sponsor that vowed "zero tolerance" for doping. Los Angeles-based consumer technology firm Belkin stepped into the void left by...
View Article>New cycling sponsor vows 'zero tolerance'
PARIS (AP) — The new sponsor of the Tour de France cycling team now renamed Belkin is vowing "zero tolerance" for doping. Chet...
View ArticleAP Interview: New US sponsor of cycling vows ‘zero tolerance’ for doping
PARIS — The new sponsor of the Tour de France cycling team now renamed Belkin is vowing “zero tolerance” for doping. Chet Pipkin, founder and CEO of...
View ArticleBelkin steps into cycling void and vows zero tolerance for doping
PARIS — Cycling got a pre-Tour de France boost with the arrival on Monday of a new American team sponsor who vowed to show "zero tolerance" for doping in the sport. The Los Angeles-based consumer...
View ArticleSponsors rewarded for keeping faith in road racing
LONDON (Reuters) - Cycling sponsors can enjoy great value for money if they are willing to trust that the sport is finally leaving its dark doping days behind. Before the start of the 100th edition of...
View ArticleAP Interview: Tour de France boss expects Wiggins to come roaring back in 2014
PARIS — The director of the Tour de France expects Bradley Wiggins to come roaring back in 2014 after not defending his crown in this year’s race that starts in just over a week. “I think he’ll have...
View ArticleGlance at how cycling’s anti-doping policies match up to those in other sports
PARIS — Tour de France cyclists often say they are drug-tested more rigorously than athletes in other sports. Here’s a quick look at how cycling’s anti-doping policies compare to other sports and...
View ArticleTOUR DE FRANCE 2013: 10 things to know about doping at cycling’s showcase race
PORTO VECCHIO, Corsica — For almost as long as they have cycled the length and breadth of the country, Tour de France riders have doped — with everything from brandy to ghoulish blood transfusions....
View ArticleTour de France sponsors reap benefits of TV coverage
For a sport whose image has taken such a beating in recent years, there appear to be signs that cycling may be getting to the top of what has been a steep climb towards winning back respectability. A...
View ArticleTour de France: Sporting fact or doping fiction?
PARIS (AP) — Ahead of its 100th running starting next Saturday, the Tour de France remains a fantastic idea. Asking riders to pedal around Western Europe's largest country and up and down some of its...
View ArticleAP Interview: Cycling leader Pat McQuaid says Armstrong case shouldn’t be a...
AIGLE, Switzerland — The president of cycling’s governing body says the Lance Armstrong doping affair should not be an issue in the organization’s upcoming...
View ArticleNew cycling sponsor vows 'zero tolerance'
PARIS (AP) — The new sponsor of the Tour de France cycling team now renamed Belkin is vowing "zero tolerance" for doping. Chet...
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